Communcations & marketing news New Omnicom consultancy Burson crisis group Publicis buys Kekst
People news MWW hire Edelman senior appointments AP Pharma CEO PhRMA aids flood victims Bioscience industry grows Breast cancer test approved Generic Risperdal approved GSK clinical hold lifted Cubist, AstraZeneca deal
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In the midst of a storm of controversy surrounding scheduled cuts to payments to doctors under the Medicare program, The Centers for Medicare and Medicaid Services has taken a step designed to give the Senate a chance to rethink the much-criticized cut
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Diary news FDA drug names meeting FDA diabetes meeting FAA Chantix ban Gout education Behring awareness campaign Pivot business win New healthcare agency Schwartz search-marketing service
People news Endo corporate communications VP HealthSTAR VP Aetna public affairs VP MS&L managing director PR research award NIH research program J&J ad criticized
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As the US presidential election campaigns continue, healthcare has emerged as one of the top campaign issues. Here’s a realistic look at the candidates’ positions and promises
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Through digital cause marketing, consumers can join brands rather than just buy them – but a successful campaign must meet some key criteria
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A healthcare PR executive learns through experience what patients really need from communicators
As the US presidential election campaigns continue, healthcare has emerged as one of the top campaign issues. Here’s a realistic look at the candidates’ positions and promises
Through digital cause marketing, consumers can join brands rather than just buy them – but a successful campaign must meet some key criteria
Direct and impactful communications are critical for a strong launch
