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MS&L
 
1675 Broadway, New York, NY 10019
Tel: +1 (212) 468 4200
Fax: +1 (212) 468 3717
Email: maryellen.odonohue@mslworldwide.com
Website: www.mslpr.com
 
Additional Offices in the US:
Ann Arbor, Atlanta, Boston, Chicago, Detroit, Los Angeles, San Francisco, Toronto, Washington, DC
 
Principal Directors
  
Wendy Lund, Executive Vice President, Global Business and Client Development
MaryEllen O’Donohue, Senior Vice President, Director of Healthcare NA of Strategy and Innovation
Monique da Silva,Global Healthcare Director
Kelly G Dencker, Senior Vice President, Healthcare Practice Director, New York
 
Established: 1938
Status: Global, network (Publicis Groupe)
 
Associated Companies:
MS&L is part of the Publicis Groupe, a leading global communications agency
 
Number of Staff: 1300
Staff Working on Healthcare Accounts: 260
 
Non-Pharmaceutical Sectors:

Consumer, corporate, technology, business-to-business, public affairs, financial communications

 
New Business Contact:
Wendy Lund, MaryEllen O’Donohue, Monique da Silva and Kelly G Dencker


 
Mission Statement:
We employ and engage smart, passionate professionals who build and protect our clients’ brands and reputations through stewardship, innovation and the use of powerful tools of modern communication.

MS&L Global Health, ranked among the world’s top healthcare practices by industry publications, has a global network of hundreds of healthcare experts dedicated to giving clients the best strategic communications counsel. MS&L represents a broad range of healthcare clients from medical technology companies to pharmaceuticals, health associations and health delivery organizations. MS&L Global Health has departments dedicated to branding, digital health, word-of-mouth influencer marketing, consumer wellness, media relations, health policy and medical affairs.
 
Current Client List:
  • Allergan
  • Bayer
  • Becton Dickinson
  • Biogen Idec
  • Daiichi Sankyo
  • Eli Lilly and Company
  • Nestlé Nutrition
  • Novartis Concumer Health
  • Philips Medical Systems
  • Procter & Gamble
  • Robert Wood Johnson Foundation
  • Roche
  • sanofi-aventis
  • Sanofi Pasteur
  • Solvay
  • The Coca-Cola Company
  •  
    Portfolio of Opportunities:
    Specific areas of focus include:
  • Access and Reimbursement
  • Advocacy Development
  • Clinical Trial Recruitment
  • Consumer Health and Wellness
  • Digital Health
  • Entertainment Marketing
  • Internal Communications
  • Lifecycle Management (pre-approval through post-launch)
  • Litigation Communication
  • Pharmaceutical/Biotech Marketing
  • Reputation Management
  • RX to OTC Conversions
  • Scientific Communications
  •  
    Previous Experience:
    The Global Healthcare Practice comprises over 260 individuals with diverse backgrounds representing the agency, media, corporate, non-profit, public health, policy and academic/ scientific sectors. The team combines an in-depth knowledge of the global healthcare marketplace and consumer trends with deep experience in a variety of therapeutic areas such as oncology, cardiology, endocrinology, virology, women’s health, CNS, men’s health, arthritis/pain. A group of seasoned journalists and media relations experts make up the public relations industry’s largest, fully-dedicated healthcare media relations department. Members of the healthcare practice bring a breadth of expertise in other areas.
     
    In-House Expertise:
    Dedicated healthcare media relations department, regulatory, ally development, consumer and professional outreach, clinical trials, health policy, health affairs, issues management, entertainment, digital health and access.
     
    Awards:
    PRSA Awards
    2008 Inspired By Diabetes – How are you Inspired? (silver anvil finalist)

    Sabre Awards
    2008 Get Your Game Feet On With Lamisil (silver nominee)
    2008 Celebrities Save ‘Matt’ at Sundance (silver nominee)
    2008 The 7 Habits of Highly Effective People with Diabetes (Bayer Diabetes Care) (silver nominee)
    2007 Product of the Year, Innovation in Influencer Marketing
    2007 Philips Heartstart (silver)

    MM&M
    2008 Best Use of PR to Consumers (silver): Eli Lilly & Company— Strength in Knowing

    PR Week Awards
    2006 & 2007 Best Use of Internet/ New Media: GM FastLane Blog and Philips Bodygroom
     
    Method of Remuneration: Fee, retainer or by project
     

    Company Advertisement:
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