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| HealthStar Public Relations |
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112 Madison Avenue, 12th Floor, New York, NY 10016
+1 (212) 532-0909
+1 (212) 532-6907
ewhite@healthstarpr.com
www.healthstarpr.com
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Atlanta
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Erinn White, President/CEO
Gregory Tarmin, EVP/General Manager
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| 2003 |
| Member of the GlobalCom PR Network |
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All
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Consumer health products, devices/diagnostics, associations, biotechnology, managed care, medical/research institutions
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Erinn White, president, CEO
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HealthStar Public Relations (HSPR) is a full-service agency dedicated to healthcare
communications for consumer and professional audiences, including support for
prescription and consumer health products, devices and diagnostics, biotechnology,
managed care, medical/research institutions and third-party advocacy groups.
Winners of numerous industry awards, including PRSA Silver Anvils and Gold Sabre
Awards, HSPR’s mission is to drive commercial results through synchronized advocacy and media activities that support clinical, regulatory, marketing and brand milestones in coordination with medical education, promotion and direct-to-consumer advertising to maximize share-of-voice for business, product and financial activity.
HSPR is part of HealthStar Communications, one of the largest independent healthcare marketing services networks in the world.
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Aligned communications
strategies to secure consistent
brand attribute messaging in
‘paid’ and ‘non-paid’ media
Fully integrated brand
communications model to costeffectively
leverage marketing investments in clinical trials, medical education, promotion and DTC
advertising, applying ‘irresistible
force’ at critical points of change
Synchronized multidisciplinary
national and regional spokespeople
to support life cycle milestones
ROI measurement systems for advertising equivalency, message delivery and awareness impact
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Allergy, asthma, ADHD, aesthetics,
cardiovascular, CNS, dental,
dermatology, diabetes, diagnostics,
endocrinology, GI/hepatology,
HIV/AIDS, immunology, men’s
health, menopause, managed
care, oncology, ophthalmology,
pulmonology, surgery, weight loss/
nutrition, women’s health, Rx-to-OTC
switches, Rx and consumer brands.
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Earned media placement, social
marketing, issues management,
constituency coalitions, corporate
communications, data publicity, FDA
advisory committees, grassroots
programming, competitive intelligence,
speakers bureaus, event planning,
media training, national media tours,
patient testimonials, PSAs, regulatory
milestones, symposia, strategic
counsel and video production.
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2009 Bulldog Awards for Excellence
in Media Relations & Publicity
Education/Public Service Campaign
(silver medal)
Best Use of Personality/Celebrity
(bronze medal)
Bayer HealthCare “One A Day and Ellen
DeGeneres Team Up to Deliver Wake-Up
Calls About Breast Cancer Awareness”
2009 MM&M Awards
Finalist - Best Use of Public Relations
Solvay Pharmaceuticals with HealthStar
Public Relations
American Diabetes Association’s
Men’s Health Educational Campaign:
Diabetes and the Modern Man
2008 Silver Anvil Awards
Winner - Integrated Communications:
(Packaged Goods)
GlaxoSmithKline Consumer Healthcare
with HealthStar Public Relations
Aligning the Healthcare Community,
Elite Media and Consumers
Behind the Need for alli
Winner - Marketing Consumer Products:
(Consumer Products)
GlaxoSmithKline Consumer Healthcare
with HealthStar Public Relations
Sparking a Weight-Loss
Revolution: the Launch of alli
Winner - Marketing Consumer Products:
(Healthcare)
GlaxoSmithKline Consumer Healthcare
with HealthStar Public Relations
Sparking a Weight-Loss
Revolution: the Launch of alli
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Retainer, project or hourly according to client preference.
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