Best Professional Education Initiative

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This category recognises initiatives that are designed to deliver value and create solutions for clinical problems and improve the quality of information about therapy areas and/or treatment for patients and raise standards of patient care. Evidence must be provided to show how the initiative developed or enhanced relationships with key clinical groups or associations. These may be, for example, physicians, pharmacists, nurses, PCTs or other payers.

Eligible initiatives should be for a single group or range of healthcare professionals and: 

• Identify and address specific educational needs
• Have had a positive impact on professional development
• Improve the quality of information about a condition
• Raise standards of clinical practice and patient care

Work conducted during the two-year period between January 2010 and December 2011 will be eligible

Entry Format

• Best Professional Education Initiative

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