Excellence in Client Initiated Digital Communications

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This category commends the provision of innovative, well-designed and credible healthcare education or information initiatives, delivered via an offline or online digital channel or channels, to specific professional or public/patient stakeholder groups, with carefully defined objectives that complement or replace more traditional communication channels, as part of an integrated overall initiative or alone. You will need to show evidence of how the digital initiative fits within the overall strategy and be clear about how you measured the activity and the impact it had. Judges will be looking for proven quality outputs and outcomes which may include evidence of message uptake and changes in perception or behaviour, and feedback from professional organisations, opinion leaders and the end-user.

Please ensure that any websites/digital media you refer to in your entry can be accessed by our specialist panel of judges, therefore please make sure you advise of any passwords or specific links when submitting your entry and provide six sets of any hard copy samples showing digital activity, if applicable.

Work conducted during the 18-month period between July 2010 and December 2011 will be eligible.

Entry Format

• Excellence in Digital Communications

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