Excellence in Media Relations - UK

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This category recognises the impact and effectiveness of a UK media relations initiative in terms of outcomes achieved as a direct result of the quality and depth of coverage within the target media.

Entries are invited for both professional and public or patient campaigns. You need to demonstrate fully how you measured the activity and the impact it had, as judges will be looking for proven benefits for patients, together with feedback from professional organisations, opinion leaders and the end-user.

It is essential that you specify which (if any) coverage was paid for and the budget allocated for the campaign or project by band*

Band A below £50k
Band B £50k-£100k
Band C £101k-£150k
Band D £150k<

* If you are unable to provide budget band information please state the reason in your submission.

You should state where your campaign was devised and how it was measured – locally, or by an overseas office, and who achieved the coverage.

Work conducted during the 18-month period between July 2010 and December 2011 will be eligible

Entry Format

• Excellence in Media Relations - UK

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