The Say Communications award for Excellence in Product Communications

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This category recognises best practice in pharmaceutical product communications. Judges will be looking for:

• Responsible initiatives that deliver effective communications for the company and the product in an appropriate manner, together with clear benefits for stakeholders
• Initiatives that ensure appropriate awareness, knowledge, and use of products that improve understanding of, and trust in, the company and product, and deliver improvements in healthcare
• Initiatives that enhance the reputation of the industry

Entrants should note that initiatives can relate to products at any stage of the life cycle and be prepared with either patients or HCPs as the audience.

Work conducted during the 18-month period between July 2010 and December 2011 will be eligible.

Entry Format

• Excellence in Product Communications

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