Joint working
Mastering the maze
Client: Pfizer Ltd
Agency: Courtney Alexander Consulting Ltd
Campaign: Joint Working with NHS Local Stop Smoking Services (LSSS)
In 2008, many NHS LSSS were facing stiff challenges to meet stop smoking targets. New NICE and DH guidance offered a platform for increasing quitter numbers, however many LSSS were not equipped to implement these guidelines effectively. Pfizer Ltd piloted ... read more