Media relations
Countering the counterfeit
Client: Pfizer
Agency: Red Health
Campaign: Driving The Get Real, Get a Prescription Campaign to the next level
Phase one of Get Real, Get a Prescription put the dangers of buying fake medicine firmly on to the public health agenda, utilising solid research to underpin the campaign. Phase two also saw research serving as the central lynchpin – ... read more
Opening the public's eyes
Client: Pfizer
Agency: Resolute Communications
Campaign: Do You See What We See?
Glaucoma is often called the ‘silent thief of sight’ due to its asymptomatic nature. About 50% of all glaucoma cases remain undiagnosed until considerable, irreversible damage has already occurred. As part of Pfizer’s dedication to eliminating preventable blindness, it ... read more
Psoriasis – baring all
Client: Pfizer
Agency: OgilvyHealthPR
Campaign: Psoriasis: The Naked Truth
It’s hardly surprising that skin disease isn’t a regular feature on the media pages, as society continues to embrace the ‘body beautiful’. But Psoriasis: The Naked Truth broke the mould. Designed to expose the truth about psoriasis, ... read more
Achieving remission
Client: F. Hoffmann-La Roche Ltd
Agency: Cohn & Wolfe
Campaign: RoACTEMRA / ACTEMRA: beyond the boundaries of existing treatments
RoACTEMRA / ACTEMRA was successfully established pre-launch as a promising new treatment approach for rheumatoid arthritis, based on its unique mode of action (MOA). As anticipation grew, an intelligent media strategy was required, to craft a brand story and differentiate ... read more
Marco says no to salt
Client: Novartis Pharma AG
Agency: Ruder Finn
Campaign: World Hypertension Day 2009
World Hypertension Day (WHD) is a key milestone each year for awareness raising and education, but media interest in high blood pressure is low. In 2009, WHD organisers chose a global theme of ‘Salt and high blood pressure’, a topic ... read more
Recovery and reform
Client: The University of Texas Medical Branch (UTMB) at Galveston
Agency: gabbegroup
Campaign: UTMB: Caring for the underserved
In 2008, the University of Texas Medical Branch (UTMB) at Galveston was fighting to survive after being devastated by Hurricane Ike. This damage included the loss of its emergency room and top-ranked Level 1 Trauma Center, forcing thousands of patients to ... read more
Relieving the headache
Client: Allergan
Agency: Chandler Chicco Agency
Campaign: Launch of Botox for Chronic Migraine
In spite of celebrity endorsement and global awareness, the media has a love-hate relationship with BOTOX®. With the launch of BOTOX® to treat chronic migraine, there was a huge responsibility to overcome its current ‘anti-ageing’ populist image and ensure ... read more
Closing the treatment gap
Client: Merck & Co
Agency: Ruder Finn
Campaign: DYSIS – Closing the gap on lipid management
The annual European Society of Cardiology Congress is the largest global cardiology meeting, attracting thousands of delegates and hundreds of journalists; the competition between pharmaceutical companies and their agencies to grab journalists’ attention is fierce. Working with strong epidemiological ... read more
Radiosurgery innovation
Client: Brainlab
Agency: Pegasus Public Relations
Campaign: Novalis Tx UK launch: Advanced UK cancer treatment
Radiosurgery pioneers Brainlab commissioned Pegasus to develop a campaign to drive awareness of, and educate clinicians, commissioners and patients on, its world-leading radiosurgery system – the Novalis Tx. A media strategy was orchestrated with military precision, resulting in over 200 media ... read more