Medical education
A very favourable verdict
Client: Daiichi Sankyo UK
Agency: Ash Healthcare
Campaign: Olmetec on Trial
Guest delegates of DAIICHI SANKYO UK at the European Society of Cardiology Congress were subpoenaed to appear on a jury at The Formulary Court of Justice, where the case to have Olmetec® (olmesartan medoxomil) on formulary was put on trial. ... read more
COPD resources at a click
Client: Boehringer Ingelheim and Pfizer
Agency: Porter Novelli
Campaign: COPDexchange Medical Education Programme
COPDexchange is an educational hub providing healthcare professionals with a ‘one-stop-shop’ to access the resources needed to manage chronic obstructive pulmonary disease. It was set up following research that showed healthcare professionals lack confidence in diagnosing and treating this ... read more
Detecting and managing NS
Client: sanofi-aventis oncology
Agency: Succinct Healthcare Communications
Campaign: Increasing awareness of neutropenic sepsis (NS)
The publication of two reports from the National Chemotherapy Advisory Group (NCAG) and the National Confidential Enquiry into Patient Outcome and Death (NCEPOD), in 2009 and 2010 respectively, highlighted significant concerns regarding safety and heralded a ‘call to action’ for healthcare ... read more
Making practice safer
Client: Patient Safety First
Agency: Doctors.net.uk
Campaign: Patient Safety First
Doctors.net.uk was commissioned by Patient Safety First to raise awareness of the campaign’s key messages and associated interventions, and to drive measurable behavioural change in practice. The digital campaign consisted of dedicated content pages within Doctors.... read more
Recognising dementia
Client: Pfizer and Eisai
Agency: 90TEN
Campaign: ReCognition
Alzheimer’s disease (AD) is the most common form of dementia, affecting an estimated 820,000 people in the UK and costing £23bn annually. Research shows that primary care physicians have a limited understanding of AD. Pfizer and Eisai identified the ... read more
Achieving consensus
Client: GE Healthcare
Agency: Succinct Healthcare Communications
Campaign: Standardising diagnostic techniques
Over the past 18 months, Succinct Healthcare Communications, GE Healthcare and eminent European healthcare professionals have been collaborating in a medical education campaign aimed at standardising the use of a diagnostic technique. Their joint aim: to facilitate uniform use of ... read more
e-Detailing options
Client: Boehringer Ingelheim
Agency: Doctors.net.uk
Campaign: Promotion of Asasantin
Doctors.net.uk was commissioned by Boehringer Ingelheim for a campaign to support the promotion of Asasantin. The online campaign consisted of a brand and disease microsite hosting a number of elements. The campaign was targeted at GPs and ... read more
Through the looking glass
Client: Shire
Agency: Resolute Communications
Campaign: Through the Looking Glass: A Child’s Perspective on ADHD
Shire entered the UK ADHD market in summer 2009. It needed to establish its position in order to differentiate themselves from the competition quickly and effectively. Resolute developed Through the Looking Glass – a high-quality medical education meeting that married creativity, ... read more
Top of the charts
Client: University of Liverpool
Agency: eMedFusion, a division of the KP360 Group
Campaign: HIV iCharts
HIV iCharts has been created based on the highly successful website, www.drug-interactions.org, allowing healthcare professionals the ability to access important drug interactions information on the move. This reliable, current, drug interactions resource is freely available as an ... read more
Call to action for BPH
Client: GlaxoSmithKline
Agency: Packer Forbes Communications
Campaign: ProState of the Nation
ProState of the Nation is an evidence-based report, bringing the issues of under-management and under-treatment of Benign Prostatic Hyperplasia (BPH) front of mind among drivers of healthcare service delivery change. The report reached 40,000 GPs and 40,000 payers through distribution in ... read more
MS on the big screen
Client: UNISEP
Agency: YESwecan, France
Campaign: 'MS is not cinema, MS is MS'
In order to create awareness around multiple sclerosis, specifically targeting young adults, YESwecan PR designed a campaign comprising media relations, digital PR and free advertising. The initiative was built around a video competition: each entrant was invited to develop ... read more
Managing stable angina
Client: Servier Laboratories Ltd
Agency: MGP Ltd
Campaign: Managing stable angina
Servier Laboratories Ltd sponsored medical publisher MGP to work with an independent panel of coronary heart disease (CHD) experts to aid patient management of stable angina in primary care. The project included the development of a consensus guideline for 'The ... read more
Globalising stroke education
Client: World Stroke Organization, founding sponsor
Agency: infill healthcare communication
Campaign: World Stroke Academy, global CME
Stroke knowledge and standards of care vary tremendously around the world. Approached by BI who became the founding sponsor, infill developed the World Stroke Academy (WSA) together with the World Stroke Organization. The WSA provides high-level, online CME learning as ... read more
Overcoming embarrassment
Client: Bayer HealthCare
Agency: Fishawack Communications
Campaign: 'Levitra® ODT: reinventing ED treatment'
'Levitra® ODT: reinventing ED treatment' was an exciting talkshow held to increase understanding of the reasons why men fail to seek treatment for erectile dysfunction (ED) and to educate men's health specialists about Bayer HealthCare's new orodispersible ED therapy, which ... read more
Accessible learning
Client: Celgene and Myeloma UK
Agency: N/A
Campaign: Myeloma Nurse Learning Programme
With the management of myeloma having been transformed in the last decade and nurses recognised as playing a crucial role in the day to day care of patients, the internationally recognised online Myeloma Nurse Learning Programme © (MNLP) was developed ... read more
Case study: Demonstrating the need to treat hyponatraemia
Client: Otsuka Pharmaceutical Europe Ltd.
Agency: ApotheCom, a Huntsworth Health company
Campaign: Correcting the balance
With the launch of Samsca, Otsuka faced the challenge of educating clinicians across Europe, from a range of specialisms, on the impact of untreated hyponatraemia and demonstrating the need to treat this condition. They then had to ensure ... read more
Case study: Using avatar technology to reduce VTE
Client: sanofi-aventis
Agency: Packer Forbes Communications
Campaign: VTEducation
VTEducation is an online programme featuring cutting-edge avatar technology to help pharmacists get more involved in efforts to reduce the 32,000 deaths that occur each year from venous thromboembolism (VTE). It was developed through a partnership between sanofi-aventis, UK Clinical ... read more
Case study: Educating HCPs and patients about diabetes
Client: Amylin Pharmaceuticals, Inc.
Agency: Chandler Chicco Agency
Campaign: Diabetes Close to the Heart
Chandler Chicco Agency, with Amylin Pharmaceuticals, Inc. developed a thought-provoking, educational program that brought to life the challenges healthcare professionals (HCPs) and patients face in managing type 2 diabetes (T2D). The core program element was Diabetes Close to the ... read more
Case study: Innovation in symposia engagement
Client: Nycomed
Agency: Synergy Vision
Campaign: ERS Global Angels
Synergy Vision was commissioned by Nycomed to lead its medical communications efforts at the 2011 ERS congress in a way that expressed its commitment to corporate responsibility, while maintaining focus on the primary goals of brand awareness and medical education. ... read more
Case study: Launching a new COPD educational campaign
Client: Allen & Hanburys in partnership with PCR
Agency: MGP Ltd
Campaign: Paper to Patient
Allen & Hanburys appointed medical publisher MGP Ltd to work on the launch of a new educational campaign developed in association with the Primary Care Respiratory Society UK (PCRS-UK). MGP delivered a number of key elements of the project: ... read more