Patient awareness
Show stopper exposes taboo
Client: Astellas Pharma Ltd
Agency: Red Door Communications
Campaign: `A Matter of Urgency’
One of the iconic images of the 2010 Hampton Court Flower Show was a giant pink tap designed to get people talking about their waterworks and remove the taboo associated with bladder problems. As part of a national campaign called `... read more
Knowledge is power
Client: American Urological Association Foundation
Agency: Zeno Group
Campaign: Know Your Stats about Prostate Cancer
The American Urological Association Foundation (AUAF) is the world’s leading non-profit urological health foundation. Zeno Group educated millions of football fans and their loved ones about the award-winning ‘Know Your Stats’ campaign to encourage men to talk to ... read more
Making the connection
Client: UnitedHealthcare
Agency: Linhart Public Relations
Campaign: Connected Care
Connected Care is an innovative program aimed at ensuring residents in rural communities in Colorado can gain access to physicians and specialist care. By making the technology the star of the story, Linhart PR was able to engage an ... read more
Searching the world
Client: Progeria Research Foundation (PRF)
Agency: GLOBALHealthPR Spectrum
Campaign: Find the Other 150
As of October 2009, only 54 children living with Progeria had been identified, in 30 countries. Based on the statistical prevalence of disease, experts estimated that another 150 children worldwide with the rare, fatal, rapid-aging disease had not yet been diagnosed or identified. ... read more
Cancer chronicle
Client: Accuray
Agency: Schwartz Communications
Campaign: Follow-the-Patient Webisodes
Schwartz produced a five-part video series that followed a patient through prostate cancer treatment with the Accuray CyberKnife Robotic Radiosurgery System. While previous Accuray and CyberKnife videos profiled patients post-treatment, read more
Gaming tackles back pain
Client: Pfizer
Agency: OgilvyHealthPR
Campaign: Back in Play
By intimately understanding what makes young men tick, Back in Play delivered a simple healthcare message to a notoriously difficult to reach audience 38 million times. Built on a strong, simple strategy it used multiple channels to flood the world ... read more
Case study: The truth about weight-loss surgery
Client: Ethicon Endo-Surgery
Agency: Porter Novelli, Tribal DDB
Campaign: Heart on My Sleeve: challenging online opinions about weight-loss surgery
The agency team’s task was to engage individuals affected physically and emotionally by obesity and move them from thinking about weight-loss surgery to taking action. The objectives were to educate individuals affected by obesity about different types of ... read more
Case study: Screening for COPD risk
Client: Boehringer Ingelheim Pharmaceuticals, Inc.
Agency: Biosector 2
Campaign: DRIVE4COPD
Chronic obstructive pulmonary disease (COPD) is a leading cause of death in America, killing one person every four minutes – more than breast cancer and diabetes combined. Yet COPD ranks low on the list of the nation’s public health ... read more
Case study: patient awareness of atrial fibrillation
Client: Arrhythmia Alliance, The Heart Rhythm Charity
Agency: Cohn & Wolfe
Campaign: World Heart Rhythm Week 2010
The Arrhythmia Alliance wanted to develop a new, consumer friendly educational tool that would act as a media hook for World Heart Rhythm Week 2010 and help drive awareness of a poorly known, common and potentially deadly heart condition called ... read more
Case study: Generating awareness of Rheumatoid Arthritis
Client: The National Rheumatoid Arthritis Society (NRAS)
Agency: Streaming Well
Campaign: RA: The importance of an early diagnosis
Streaming Well worked with the NRAS to raise awareness of the importance of early diagnosis and referral to a specialist in Rheumatoid Arthritis. Through the medium of video, Streaming Well succeeded in reaching diverse audiences of newly diagnosed ... read more
Case study: multi channel depression awareness campaign
Client: Lundbeck
Agency: OgilvyHealthPR
Campaign: Lean on Me
Lean on Me is the first multi-channel depression awareness campaign to specifically target friends and family to identify and encourage those with depression to seek help. It utilised facial recognition technology allowing users to share personalised Lean ... read more