Patient education
Dare to reach
Client: Biogen Idec
Agency: GCI Health
Campaign: MyMS Yoga
The full value of TYSABRI, a highly effective treatment for multiple sclerosis (MS) co-marketed by Biogen Idec and Elan Corporation plc, was not fully understood by physicians and MS patients. MyMS Yoga, a modified yoga program and free patient ... read more
Go with the flow
Client: Lifeblood: The Thrombosis Charity
Agency: Athena
Campaign: Stop the Clots
Since its inception in 2002, Lifeblood: The Thrombosis Charity has been working to raise awareness of thrombosis with the public and healthcare professionals. The ‘Stop the Clots’ campaign focused on hospital-acquired blood clots, the biggest preventable killer in UK hospitals, ... read more
Special delivery
Client: National Healthy Mothers, Healthy Babies
Agency: H&K
Campaign: Text4baby
Each year in the US, over 500,000 babies are born prematurely and an estimated 28,000 children die before their first birthday, signifying a national public health crisis. H&K engaged the audience directly sending more than one million text messages ... read more
Crafting a solution
Client: Endo Pharmaceuticals
Agency: GCI Health
Campaign: Patchwork of Hope Network
Postherpetic neuralgia (PHN), also known as after-shingles pain, is a painful condition that can lead to serious depression and is one of the most common causes of pain-related suicide in the elderly. read more
Injecting smart solutions
Client: Merck Serono
Agency: 90TEN Healthcare
Campaign: Design 4 Health
Around 5,000 children in the UK take growth hormone therapy and many require daily injections. This routine can place a huge burden on children and their families. 'Smart' injection devices are now available that can help improve treatment outcomes. To ... read more
Check, treat, complete
Client: Thornton & Ross
Agency: Pegasus PR
Campaign: Getting Ahead of Head Lice
Hedrin’s comprehensive and groundbreaking report into head lice management uncovered a huge knowledge gap among pharmacists and parents about how to manage head lice. The development of best practice golden rules, the launch of a pharmacy training programme ... read more
Case study: Encouraging effective pain management
Client: American Pain Foundation, Endo Pharmaceuticals
Agency: GCI Health
Campaign: Explain Your Pain
Breaking down the barriers that sometimes separate Hispanic Americans from treatment and effective pain management was the focus of the ‘Explain Your Pain’ initiative, from the American Pain Foundation and Endo Pharmaceuticals. This bilingual campaign responded to ... read more