Features
Before you start to build a healthcare communications campaign you need to understand the key issues surrounding healthcare PR, medical communications and medical education. Our features written by in-house pharma and agency personnel explore the current hot topics on the agenda; identifying areas where agencies can drive your business forward and upward.
Cancer drugs: setting the record straight
Delivering a balanced message about cancer drugs is critical
Thinking beyond the page
The present and future challenges in e-learning Digital healthcare marketing trends to watch out for in 2012
Alastair McQueen, Senior Copywriter at eBee, explores the five hottest trends we’re likely to see in digital healthcare communications in 2012
Participatory Medicine: sharing knowledge and best practice
The Society of Participatory medicine sees a shift away from elite medical societies and welcomes HCPs, patients and consumers alike
Localisation marketing: pitching from the grass roots up
Even those with global responsibilities need to pitch their marketing at a local levelMOA: what can it do for pharma?
Mode of action animations are being used to promote how a new drug works and/or increasing awareness of a disease area prior to a new drug release