Features archive

MOA: what can it do for pharma? Mode of action animations are being used to promote how a new drug works and/or increasing awareness of a disease area prior to a new drug release	21 Dec 2011
Advocacy relations: back to basics The patient advocacy sector is a critical ally of the pharmaceutical industry, yet there remains a lack of understanding of PAG basics	21 Dec 2011
Think 'smart' Making sense of mobile marketing for the pharmaceutical industry	15 Dec 2011
The early bird... EPSCP has emerged as a major impetus in pharmaceutical communications development. What are the important considerations and benefits from doing it successfully?	09 Dec 2011
ABPI Innovation Reception, 2011 Kate Pain reports on the ABPI November conference that focused on innovation in healthcare	23 Nov 2011

The holy grail Gain a competitive advantage by developing an effective digital listening strategy	15 Dec 2010
Two to tango Communications professionals need to take the first step to find a partner	08 Dec 2010
The driver's seat Dialogue is the roadmap to the future and consumers are at the wheel	25 Nov 2010
Out in the open How have the changes in the disclosure of clinical trial results impacted on med comms?	05 Nov 2010
State of the nation Reforms will test the skills of even the most experienced communicators	08 Oct 2010

More than just medicine Carole North from 90TEN Healthcare examines the issue of medication wastage and asks how pharma can support medication adherence	23 Apr 2012
Both feet first David Avitable from JFK Communications charts the adoption of social media within the US life sciences arena	26 Mar 2012
Achieving the same end goal Effective communication is key to meeting today’s market access challenges – for the benefit of pharma and patients	26 Mar 2012
Activating 'influence-hers' for healthcare brands Women are chief medical officers for themselves and their families. How can we better engage with them?	15 Mar 2012
Measuring engagement in healthcare communications Using the METRIC Model to measure engagement and track the outcomes of influencer communiciations	23 Feb 2012