Features archive

MOA: what can it do for pharma? Mode of action animations are being used to promote how a new drug works and/or increasing awareness of a disease area prior to a new drug release	21 Dec 2011
Advocacy relations: back to basics The patient advocacy sector is a critical ally of the pharmaceutical industry, yet there remains a lack of understanding of PAG basics	21 Dec 2011
Think 'smart' Making sense of mobile marketing for the pharmaceutical industry	15 Dec 2011
The early bird... EPSCP has emerged as a major impetus in pharmaceutical communications development. What are the important considerations and benefits from doing it successfully?	09 Dec 2011
ABPI Innovation Reception, 2011 Kate Pain reports on the ABPI November conference that focused on innovation in healthcare	23 Nov 2011

The holy grail Gain a competitive advantage by developing an effective digital listening strategy	15 Dec 2010
Two to tango Communications professionals need to take the first step to find a partner	08 Dec 2010
The driver's seat Dialogue is the roadmap to the future and consumers are at the wheel	25 Nov 2010
Out in the open How have the changes in the disclosure of clinical trial results impacted on med comms?	05 Nov 2010
State of the nation Reforms will test the skills of even the most experienced communicators	08 Oct 2010

Cancer drugs: setting the record straight Delivering a balanced message about cancer drugs is critical	03 Feb 2012
Thinking beyond the page The present and future challenges in e-learning	24 Jan 2012
Digital healthcare marketing trends to watch out for in 2012 Alastair McQueen, Senior Copywriter at eBee, explores the five hottest trends we’re likely to see in digital healthcare communications in 2012	17 Jan 2012
Participatory Medicine: sharing knowledge and best practice The Society of Participatory medicine sees a shift away from elite medical societies and welcomes HCPs, patients and consumers alike	04 Jan 2012
Localisation marketing: pitching from the grass roots up Even those with global responsibilities need to pitch their marketing at a local level	04 Jan 2012