Features archive 2011
June
| Winning partnerships An inside look at how one leading healthcare company selects its agency collaborators |
10 Jun 2011 |
| When east meets west, north and south Bridging the cultural divide at international meetings |
05 Jun 2011 |
May
| Wedded bliss Pfizer and Resolute unite to explain how to get the most out of the client-agency relationship |
15 May 2011 |
| The hot seat Congressional investigations of pharma companies create unique legal and communications challenges, not least at a time of political change. Pharma will do well to monitor the shift in focus |
10 May 2011 |
| The fast track Increasingly, doctors are turning to online resources to improve their clinical practice and earn points for their continuing professional development (CPD) programmes. Is your communications strategy keeping up? |
05 May 2011 |
April
| Tailor your talk When communicating with patients online, research their environment thoroughly and communicate in a way that suits them, not you |
15 Apr 2011 |
| Making the cut Information overload is changing the nature of medical journalism. So healthcare communicators need to update their media relations’ practices if their messages are to be heard |
10 Apr 2011 |
| Playing by the rules In spite of regulations, pharma has the potential to build strong positive partnerships |
05 Apr 2011 |
March
| Making an impact A speaking engagement is a powerful opportunity for a company to deliver the right messages and demonstrate its brand with customers, partners and prospects |
20 Mar 2011 |
| On your marks Is pharma ready to move on any issue or is it resting on its laurels? |
15 Mar 2011 |
| Location, location, location It’s important to understand the differences between social media channels and to think strategically about the best place for your message |
10 Mar 2011 |
| Nip and tuck What does the 'broke-bank' coalition mean to your marketing plan? |
05 Mar 2011 |
February
| Listen and learn Communicators can learn from consumers in the social media space, but only if online initiatives are structured as true dialogues |
20 Feb 2011 |
| Making a big splash Make heads turn by breathing life into your healthcare communications campaign |
15 Feb 2011 |
| Ghostbusters Stories about pharmaceutical ghostwriting have proliferated in the lay press, but the picture they paint may be skewed |
10 Feb 2011 |
| Cover all bases Use a multichannel strategy to help patients make informed decisions |
05 Feb 2011 |
January
| Get ahead Phase IV trials can play a key role in commercialisation |
20 Jan 2011 |
| Brush up your act How can pitching be improved for the benefit of pharma and healthcare comms? |
15 Jan 2011 |
| Bright and early Getting a medical communications partner on board earlier rather than later during clinical development can make all the difference |
10 Jan 2011 |
| Being in the know In today’s patient-centric world, pharma plays an important role in supporting patients in their informed decision making. But is the industry doing enough to ensure its patient education programmes really deliver? |
05 Jan 2011 |
July
| Self care revolution Self care is enabling patients to take the driving seat when it comes to their health |
26 Jul 2011 |
| Digital mythbusting Addressing the misperceptions regarding marketing in the digital space… |
19 Jul 2011 |
| It's good to talk The pressure is on pharma to better engage with patients through social media. How best to do this? And how can the effects be measured? |
15 Jul 2011 |
| Learning to fly Healthcare communicators can help pharma rise to meet the market access challenge |
15 Jul 2011 |
| Friend or foe The procurement-agency interface offers many opportunities… |
15 Jul 2011 |
August
| Out in front Communiqué talks to one of the pharmaceutical industry's most respected leaders about how effective communications and a commitment to transparency are helping transform the business |
05 Sep 2011 |
| The power of three Your A, B, C to media success… |
22 Aug 2011 |
| Make headlines Are you managing your news to its optimum effect? |
15 Aug 2011 |
| Navigating the new NHS Seizing the opportunities for healthcare communications |
08 Aug 2011 |
| View from all sides How is interactive 3D technology being used by pharma and service industry professionals? And what is the likely adoption of future technology going to be? |
03 Aug 2011 |
September
| United front Integrate your communications channels to ensure 360 degree messaging |
26 Sep 2011 |
| Clarity is key Effective communication can facilitate better agency-procurement relations |
19 Sep 2011 |
| Don't get burnt Managing your public life under the Sunshine Act, like managing sun exposure, requires common sense and adequate protection |
12 Sep 2011 |
October
| Something old, something new Making the most of social media involves a blend of new skills and knowledge with the old-school common sense and high standards that have always been behind successful healthcare branding efforts |
31 Oct 2011 |
| Logging on Using social media to further communications between doctors and patients has its challenges – including time, privacy and patient reluctance – but that does not mean these important communication tools should be ignored |
24 Oct 2011 |
| DigiPharm 2011 Conference report on DigiPharm World Europe 2011, held at Millennium Gloucester Hotel on 28 September 2011, London |
19 Oct 2011 |
| Putting it all together A fictionalized case study helps demonstrate that while marketing alignment across separate disciplines and agencies is often constrained by resource allocation and given low priority, it can actually be key to maximizing a marketing budget |
17 Oct 2011 |
| Are you one step ahead? Conference report from the HCA’s Annual Conference, 6 October 2011, held at Central Hall, Westminster |
12 Oct 2011 |
November
| ABPI Innovation Reception, 2011 Kate Pain reports on the ABPI November conference that focused on innovation in healthcare |
23 Nov 2011 |
| European CME Forum, 2011 Conference report on the fourth European CME Forum, held at the NH Barbizon Palace Amsterdam on 10-11 November |
21 Nov 2011 |
| Decisions, decisions Successful communications during and after an FDA or regulatory decision requires putting into place a carefully thought-out issues management plan and investing time in advance practice |
10 Nov 2011 |
December
| MOA: what can it do for pharma? Mode of action animations are being used to promote how a new drug works and/or increasing awareness of a disease area prior to a new drug release |
21 Dec 2011 |
| Advocacy relations: back to basics The patient advocacy sector is a critical ally of the pharmaceutical industry, yet there remains a lack of understanding of PAG basics |
21 Dec 2011 |
| Think 'smart' Making sense of mobile marketing for the pharmaceutical industry |
15 Dec 2011 |
| The early bird... EPSCP has emerged as a major impetus in pharmaceutical communications development. What are the important considerations and benefits from doing it successfully? |
09 Dec 2011 |