Features archive 2012
Localisation marketing: pitching from the grass roots up
Even those with global responsibilities need to pitch their marketing at a local level
...
04 Jan 2012
Participatory Medicine: sharing knowledge and best practice
The Society of Participatory medicine sees a shift away from elite medical societies and welcomes HCPs, patients and consumers alike
...
04 Jan 2012
Digital healthcare marketing trends to watch out for in 2012
Alastair McQueen, Senior Copywriter at eBee, explores the five hottest trends we’re likely to see in digital healthcare communications in 2012 ...
17 Jan 2012
Cancer drugs: setting the record straight
Delivering a balanced message about cancer drugs is critical
...03 Feb 2012
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