Most read features
Cancer drugs: setting the record straight
Delivering a balanced message about cancer drugs is critical
03 Feb 2012
Digital healthcare marketing trends to watch out for in 2012
Alastair McQueen, Senior Copywriter at eBee, explores the five hottest trends we’re likely to see in digital healthcare communications in 2012
17 Jan 2012
Advocacy relations: back to basics
The patient advocacy sector is a critical ally of the pharmaceutical industry, yet there remains a lack of understanding of PAG basics
21 Dec 2011
Localisation marketing: pitching from the grass roots up
Even those with global responsibilities need to pitch their marketing at a local level
04 Jan 2012
MOA: what can it do for pharma?
Mode of action animations are being used to promote how a new drug works and/or increasing awareness of a disease area prior to a new drug release
21 Dec 2011
The early bird...
EPSCP has emerged as a major impetus in pharmaceutical communications development. What are the important considerations and benefits from doing it successfully?
09 Dec 2011
Participatory Medicine: sharing knowledge and best practice
The Society of Participatory medicine sees a shift away from elite medical societies and welcomes HCPs, patients and consumers alike
04 Jan 2012
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