10 Ways to commercially enhance your brand

01 May 2009

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1. Go direct to pharmacy

2. Compete with parallel trade

3. Quota systems to manage parallel export

4. Dispensing doctor schemes

5. Hospital discounting

6. Manage 'grey trade'

7. Brand equalisation deals

8. Equalise at PCT level

9. Make a deal with a generic manufacturer

10. Generic competition strategies


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