Instant experts

Instant experts: Briefing freelance writers

Freelance staff, like inhouse teams, require careful management. Follow our helpful checklist of do's and don'ts

09 Dec 2011

Responding to government

Instant experts: Responding to government

For many organisations, writing a consultation response can be daunting, time consuming and complicated, our checklist will help ensure your time and effort is well spent

05 Jul 2011

Steps to two-way conversation

Instant experts: Steps to two-way conversation

Consumers are seeking out the views of others and looking for two-way conversations before they decide to purchase a product or service. A new AIDA model – Awareness, Interaction, Dialogue and Action – is emerging. How can this model be interpreted into the highly regulated pharmaceutical world?

05 Jul 2011

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