Thought Leaders
Redefining value in healthcare communications
The changing healthcare environment offers communicators the opportunity to devise intelligent and creative new strategies ...
10 Feb 2012
Rethinking influence in a networked world
Networks are revolutionising the nature of influence and the spread of ideas in science and medicine ...
09 Feb 2012
Proving value in uncertain times
Industry needs to be perceived as a contributor to healthcare solutions not just a cost ...
17 Jan 2012
Putting our house in order
Will the gCMEp’s four Core Principles on CME result in the highest standards? ...
10 Nov 2011
Braving uncharted waters
Low risk ways for pharmaceutical companies to keep a toe-hold in social media do exist ...
21 Aug 2011
The importance of tradition in a digital world
How other business sectors show us the importance of marketing principles in our new digital world ...
21 Aug 2011
Stop talking and listen to the numbers
Marketers need to filter out unnecessary digital discussions and focus on the evidence ...
21 Aug 2011
The future ain't what it used to be
Planning will ensure we won't lose momentum in the highly likely event of future digital changes ...
21 Aug 2011
Local knowledge is power
Even the most advanced global strategy is liable to fail without local input and expertise ...
21 Aug 2011
Can pharma marketing be truly agile?
Why is it so difficult for pharma to understand the greatest advantage of the digital age? ...
21 Aug 2011