New healthcare line up at Munro & Forster

Published: 21 Nov 2011

Included within these appointments is Stephanie Snow, who will be appointed as head of healthcare. As part of her role she will build on M&F’s effective integration of public affairs and public relations to support market access strategies.

Snow’s career spans several senior agency roles in healthcare, but her recent experience has been client side, advising companies including Pfizer and GSK, both in the UK and globally. She will be responsible for leading the healthcare practice in all areas, and developing the digital, market access and campaigning services the agency offers.

Snow will be joined by Ben Hickey, who takes up a newly created role as head of brands. As well as experience in health and nutrition, Hickey also brings a wealth of FMCG expertise to the agency, having led campaigns for the Coca Cola Company, Danone, Unilever and P&G. He has also led campaigns for the consumer health arms of Johnson & Johnson (McNeil), Reckitt Benckiser and GSK, for whom he led the alli UK launch.

Additional public affairs expertise will be provided by Neil Balmer, who joins M&F from the Royal College of Psychiatrists and Liz Sillitoe, who joins from Pfizer. Further expertise in medical affairs and meetings management will be provided by Joanna Tubbs, who has experience in ethical healthcare, OTC medicines and also animal health.

The appointments represent the agency’s most significant investment in its healthcare offering in many years.

Published: 21 Nov 2011

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