Frontera Group launches interactive agency CODA

Published: 20 Jan 2012

New company will focus on experiential learning and behaviour change

Frontera Group has launched CODA a new interactive agency that will focus on target engagement and participation as fundamental to creating change for brands.

"CODA, delivers innovation beyond advertising, where experience is king," said Ben Randal, partner and interactive director. “At CODA, we have a view that we need to help facilitate more effective interactions between public and professional, to ensure that clients' brands perform better.

"Our latest offering lungclock.com which we developed with QUIT, is a prime example of this approach. It enables us to bring the full force of our group’s capability using technology to motivate people to engage more with their own health."

Lungclock.com is supported by an iPhone app and outdoor media initiatives are also being piloted, with advertising on 40 buses in Barnsley, an area of the UK with a high incidence of smoking-related disease.

By blowing into the phone app, a consumer’s true lung age is revealed. They are then encouraged to access telephone or online smoking cessation counselling and advice from QUIT and to announce their intention to give up via social media sharing.

“Cutting edge communication is now indistinguishable from product design,” said Randal. “It’s not only about having a great idea, but providing excellence in execution, production and design. For example, the approach involved in generating LungClock is no different from what it would take to deliver a remarkable commercial product.

“Ultimately, our group aim is to influence health decisions made through dialogue between professional and patients/consumers to create market growth opportunities for clients."

Published: 20 Jan 2012

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