Ogilvy hires Iyiola Obayomi

Ogilvy CommonHealth Worldwide has appointed Iyiola Obayomi as senior director, consulting at Ogilvy Healthworld’s New York City office. 

Obayomi will lead the consulting and analytics practices for Ogilvy Healthworld, including the exploration of new segmentations, channels and platforms for healthcare media.

In addition, he will be responsible for expanding the analytics footprint of the group’s current client base and developing new offerings designed to improve how marketers use data and intelligence to drive marketing effectiveness.

Obayomi has more than 15 years of experience gained from working at management consulting, marketing and advertising firms. He has a history of delivering business performance improvements and generating quantifiable RoI for large multinational corporations. While VP, Director of Analytics at MRM Worldwide he grew the Diageo analytics account tenfold.

“We’re thrilled to welcome such a dynamic professional, especially one who can boast such specialised credentials like Iyiola,” said Michael Parisi, managing partner, Ogilvy CommonHealth Worldwide.

“I’m eager to see where his expertise and extraordinary talent will lead Ogilvy CommonHealth Worldwide in our future endeavours, and what exciting opportunities his insights will bring to our clients,” he added.

Obayomi holds an MBA in General Management from the Goizueta Business School at Emory University, an MA in Quantitative Methods from Columbia University in the City of New York and a BS in Agricultural Economics from the University of Ilorin in Nigeria.